According to a report, more people in the U.S. get their news from the internet than from print newspapers. The State of the News Media 2011 report by the Pew Project for Excellence in Journalism said that this year, online advertising revenue also topped print newspapers for the first time.
According to the report, “People are spending more time with news than ever before… But when it comes to the platform of choice, the Web is gaining ground rapidly while other sectors are losing.” The only more popular platform is local television news. 50% of Americans say that television is their top news destination. 46% get news online at least three times a week.
Cable television news, on the other hand, dropped significantly last year. CNN’s average prime time viewership dropped to 564,000, which is a drop of 37%. Evening network television news fell 3.4%, or by 752,000 viewers, from 2009. The average number of viewers for network TV news stayed high at 21.6 million.
Advertising revenue for print newspaper dropped significantly by 6.4% to $22.8 billion. Revenues from online ads, however, grew by $3 billion.
More and more Americans use their tablet computers (like the iPad) and their cellphones to get news. 47% use those devices to get news on weather, restaurant listings, sport scores and traffic conditions. However, only 10% of the mobile device owners pay for an application to get their news.
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