Transformers director Michael Bay criticized the marketing campaigns launched by the studio Paramount Pictures for Transformers: Revenge of the Fallen.

Bay sent a memo a month ago, leaked to TMZ, complaining that there is no hype about the movie. He states, “Right now we are not an event. We are just a sequel, which is very different. There is no anticipation. Remember back to ‘Spider-Man 2′ — it was everywhere.”

To say that the director is unhappy is an understatement. Bay spares no words. He goes on to say that the print campaign is an “abject failure.”

“You talk so glowingly about Transformers being the movie of the summer, but unfortunately this has not got to the public,” he adds.

The sequel garners reviews describing the film as “tedious,” “pathetic,” and “really weak.”

By June 6, Bay sent a second e-mail, which was also leaked to TMZ, saying that Paramount is a family and expressing his gratitude for “busting your butts and bringing your ‘A Game’ for the release of Transformers.”

BBC reports that a spokeswoman from Paramount declined to comment about the first e-mail. The second email “clearly speaks to a differing stance than the former,” she says.

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